Welcome to Yibi Jewelry
Today’s consumers are no longer satisfied with expressing their aesthetics only through jewelry — they want to experience a brand’s style through everyday objects.
They value durability, design, and sustainability, preferring small, long-lasting items that are both practical and beautiful.
Imagine this: when an everyday item is not only useful but also visually pleasing or playful, it naturally sparks the desire to own it.
Hair clips, bookmarks, or keychains are no longer just functional accessories — they have become extensions of a brand’s aesthetic and attitude.
Through these touchpoints, brands naturally integrate into desks, bags, and books — subtly present yet distinctive — deepening emotional connection.
When a brand’s presence extends into daily life, it gains a more enduring and differentiated competitiveness.
In the past, stainless steel was often seen as “too hard to process,” unsuitable for small, detailed components.
Today, advances in CNC engraving, precision casting, MIM,and PVD
surface finishing have broken those barriers.
YIBI provides one-stop support — from initial design and rapid prototyping to mass production — ensuring brand concepts can quickly turn into tangible, market-ready products.
Recently, we helped renowned jewelry brands in Europe and North America complete the first batch of stainless steel jewelry and lifestyle products within three months, enabling them to validate the market quickly and adjust strategies in real time.
Stainless steel combines durability, oxidation resistance, and recyclability, while offering a refined, modern metallic texture.
It is no longer just an industrial material — it has become a medium that embodies rational luxury.
By adopting this material, brands can express a sense of modern sophistication and sustainability, making lifestyle products a natural extension of their identity.
Recently, we’ve supported two types of clients who are actively embracing this new direction:
Building upon their established presence in stainless steel jewelry, these brands are expanding into lifestyle products to enrich their portfolios and deepen end-user connections.
For example, one of YIBI’s European partners — a well-known fashion jewelry brand with strong influence among young consumers — launched its lifestyle accessory project in early 2025.
With YIBI’s rapid prototyping and efficient production capabilities, the brand quickly broadened its product range to meet more diverse consumer needs.
The market response has been highly positive, and the brand has decided to develop these lifestyle products into one of its core product lines.
For first-time entrants into this category, YIBI provides end-to-end guidance — from concept, materials, and processes to market validation.
A leading North American jewelry retailer, for instance, sought to extend its influence into lifestyle accessories and explore stainless steel as a new material.
With YIBI’s full support in design and sample development from the ground up, the brand successfully validated both the new collection’s market potential and the material’s feasibility, laying a solid foundation for future mass production and material transformation.
These cases illustrate that stainless steel lifestyle products are not merely functional extensions — they are extensions of brand value.
For brands yet to enter this space, here are some takeaways:
If your brand’s lifestyle products are not only beautiful and durable but also appear naturally in your consumers’ everyday lives — on their desks, in their bags — wouldn’t that make your brand more present and emotionally connected?
YIBI helps make that vision a reality — accelerating the entire journey from concept to production — turning lifestyle products into a true bridge between brands and consumers.
